COY CREATOR
LOS ANGELES, CA
NEW YORK CITY, NY
MIAMI, FL
REMOTE POSITION
ABOUT COY
At COY, we believe creators are the next generation of media/business empires. We’re building the infrastructure that gives creators the independence and ability to own their audience, data, and revenue on their own terms and domains.
We exist because the current system is broken. Creators build massive businesses on platforms they don’t control and are one algorithm change away from losing everything. COY gives them a better path: subscriptions, messaging, courses, bookings, and more, white-labeled on their own site. No middleman. No platform risk. Real ownership.
We’re a small, fast-moving team and our founders have scaled and exited companies. We’re at the stage where every hire matters, so if you want to be early at something that could reshape how creators build their careers, this is it.
THE ROLE
This is not a brand ambassador role. This is not “community management.” You will own and build COY’s individual creator pipeline: sourcing, pitching, closing, and onboarding creators in partnership with our Creator Success team.
You’ll be the front line of our growth engine. You know the creator economy because you’ve lived it: whether you’ve worked with creators directly, managed talent at an agency, or built partnerships at a platform. You have relationships. You know how deals get done. And, you understand that a launch without revenue is just a logo on a website.
You’ll work directly with our Chief Growth Officer and have a seat at the leadership table. As you prove out the playbook and drive traction, you’ll have the ability to hire, manage and grow the creator partnerships team.
WHAT YOU'LL DO
● Own the creator pipeline: Source, pitch, close, and launch individual creator sites. You’ll be responsible for the full lifecycle: from first conversation to a creator generating their first dollar.
● Drive revenue, not just launches: Work with our Creator Success team to make sure that creators are actually monetizing after launch and handoff. A signed creator who isn’t making money isn’t a win.
● Build and manage agency relationships: Identify, partner with, and manage talent agencies and management companies that have rosters of ideal creators. Leverage these relationships to scale your pipeline.
● Be a trusted advisor to creators: Understand each creator’s goals, audience, and business model. Position COY as the infrastructure that helps them build something they truly own. This is consultative, not transactional.
● Represent COY in the real world: Attend events, conferences, meetups, and dinners in key creator markets (LA, NYC, Miami, ATX, etc). Be the person people want in the room. Build the kind of relationships that turn into deals.
● Bring the creator voice back to the team: Feed insights from the field back to product and engineering so we’re building tools that solve real problems for real creators. You’ll be the bridge between what creators need and what we ship.
● Build the playbook: Document what works. Create repeatable processes for outreach, qualification, pitching, and onboarding so this function can scale beyond you.
BONUS: You’re comfortable on camera and willing to show your face as the Head of Creator Partnerships in company content: social posts, product demos, creator spotlights. Not required, but it’s a real differentiator.
WHO YOU ARE
● 5+ years in the creator economy: You’ve worked at an agency, a platform, a creator-facing startup, or directly with talent. You understand how this world works because you’ve been in it.
● A closer: You’ve pitched and closed partnership deals before. You know how to move a conversation from interest to commitment and you don’t need someone to hold your hand.
● Connected: You have a real network of creators, managers, and agency contacts — particularly in LA, NYC, or Miami. If you don’t have 5+ years of sales/partnership experience on paper, but you have a genuine rolodex and can close, we want to talk to you.
● Revenue-minded: You think in terms of outcomes, not activity. You care about whether a creator is making money, not just whether they signed up.
● A self-starter: We don’t micromanage. You’ll establish clear goals and have the autonomy to figure out how to hit them. If you need someone to tell you what to do every day, this isn’t the right fit.
● Socially native: You understand the platforms, the culture, the trends. Bonus if you have your own following or create content — what matters most is that you get how creators think.
● Mission-driven: You believe creators deserve to own their businesses. You’re not just here for a paycheck — you want to help build something that changes the game for creators.
WHAT SUCCESS LOOKS LIKE
HOW WE WORK
● Remote-first, with travel to priority markets (LA, NYC, Miami) for events, creator meetings, and industry moments as needed.
● Based in one of the three key markets is preferred but not required. What matters is your ability to be present where the creator economy lives.
● We value clear goals, documented progress, and people who take ownership. Less meetings, more results.
COMPENSATION
Salary range: $110K-$130K
Bonus & Equity: Early-stage opportunity with meaningful equity upside tied directly to the traction you drive.
EQUAL OPPORTUNITY
At COY, we’re building for creators of every background, and our team should reflect that. The creator economy is one of the most diverse industries in the world, spanning every ethnicity, orientation, identity, and walk of life. We believe the best way to serve all creators is to build a team that represents them.
COY provides equal employment opportunities to all employees and applicants. We prohibit discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
